The Wii // is a home video game console released by Nintendo on November 19, 2006. As a seventh-generation console, the Wii competes with Microsoft's Xbox 360 and Sony's PlayStation 3. Nintendo states that its console targets a broader demographic than that of the two others. As of the first quarter of 2012, the Wii leads the generation over PlayStation 3 and Xbox 360 in worldwide sales; in December 2009, the console broke the sales record for a single month in the United States.
The Wii has many advanced features compared to previous Nintendo consoles. For example, the primary wireless controller (the Wii Remote) can be used as a handheld pointing device and detects movement in three dimensions. Another notable feature of the console is WiiConnect24, which enables it to receive messages and updates over the Internet while in standby mode. Furthermore, it is the first console to offer the Virtual Console service, with which select emulated games from past systems can be downloaded.
It succeeds the Nintendo GameCube, with early models being fully backward-compatible with all GameCube games and most accessories. Nintendo first spoke of the console at the 2004 E3 press conference and later unveiled it at the 2005 E3. Nintendo CEO Satoru Iwata revealed a prototype of the controller at the September 2005 Tokyo Game Show. At E3 2006, the console won the first of several awards. By December 8, 2006, it had completed its launch in the four key markets.
In late 2011 Nintendo released a reconfigured model, the "Wii Family Edition", which removed Nintendo GameCube compatibility; this model was not released in Japan. Its successor, the Wii U, was released during the fourth quarter of 2012. The Wii Mini, Nintendo's first major console redesign since the compact SNES, succeeded the standard Wii model on December 7, 2012 in Canada. The Wii Mini can only play Wii optical discs, as it omits GameCube and online game capabilities.
See also: History of video game consoles (seventh generation)The console was conceived in 2001, as the Nintendo GameCube was first released. According to an interview with Nintendo game designer Shigeru Miyamoto, the concept involved focusing on a new form of player interaction. "The consensus was that power isn't everything for a console. Too many powerful consoles can't coexist. It's like having only ferocious dinosaurs. They might fight and hasten their own extinction."
Two years later, engineers and designers were brought together to develop the concept further. By 2005 the controller interface had taken form, but a public showing at that year's Electronic Entertainment Expo (E3) was canceled. Miyamoto stated that "[W]e had some troubleshooting to do. So we decided not to reveal the controller and instead we displayed just the console." Nintendo president Satoru Iwata later unveiled and demonstrated the Wii Remote at the September Tokyo Game Show.
The Nintendo DS is said to have influenced the Wii's design. Designer Ken'ichiro Ashida noted, "We had the DS on our minds as we worked on the Wii. We thought about copying the DS's touch-panel interface and even came up with a prototype." The idea was eventually rejected because of the notion that the two gaming systems would be identical. Miyamoto also stated, "[...] if the DS had flopped, we might have taken the Wii back to the drawing board." In June 2011 Nintendo unveiled the prototype of its successor to the Wii, to be known as Wii U.
The console was known by the code name "Revolution" until April 27, 2006, immediately before E3. The Nintendo Style Guide refers to the console as "simply Wii, not Nintendo Wii", making it the first home console Nintendo has marketed outside Japan without the company name in its trademark. While "Wiis" is a commonly-used plural form for the console, Nintendo has stated that the official plural form is "Wii systems" or "Wii consoles." Nintendo's spelling of "Wii" (with two lower-case "i" characters) is meant to resemble two people standing side-by-side (representing players gathering together) and to represent the Wii Remote and Nunchuk. The company has given many reasons for this name choice since the announcement; however, the best known is:
|“||Wii sounds like 'we', which emphasizes that the console is for everyone. Wii can easily be remembered by people around the world, no matter what language they speak. No confusion.||”|
Despite Nintendo's explanation of the name, some video game developers and members of the press reacted negatively to the change. They preferred "Revolution" over "Wii", and Forbes expressed a fear "that the name would convey a continued sense of 'kidiness' [sic] to the console." The BBC reported the day after the name was announced that "a long list of puerile jokes, based on the name," had appeared on the Internet. Nintendo of America's president Reggie Fils-Aime acknowledged the initial reaction and further explained the change:
|“||Revolution as a name is not ideal; it's long, and in some cultures, it's hard to pronounce. So we wanted something that was short, to the point, easy to pronounce, and distinctive. That's how 'Wii,' as a console name, was created.||”|
Nintendo of America's Vice President of Corporate Affairs Perrin Kaplan defended its choice of "Wii" over "Revolution" and responded to critics of the name by stating, "Live with it, sleep with it, eat with it, move along with it and hopefully they'll arrive at the same place."
Main article: Wii launchOn September 14, 2006 Nintendo announced release information for Japan, North and South America, Oceania), Asia and Europe including dates, prices, and projected unit-distribution figures. It was announced that the majority of the 2006 shipments would be allotted to the Americas, and 33 titles would be available at its launch. The Wii was launched in the United States on November 19, 2006 for $249.99, and was later launched in the United Kingdom on December 8, 2006 for £179. The United Kingdom experienced a widespread shortage of Wii units in many High-Street and online stores, and was unable to fulfill all pre-orders at its release. The Wii was launched in South Korea on April 26, 2008 and Taiwan on July 12.
See also: List of Wii games, List of products published by Nintendo, List of WiiWare games, and Virtual ConsoleRetail copies of games are supplied on proprietary, DVD-type Wii optical discs which is packaged in a keep case with instructions. In Europe, the boxes have a triangle at the bottom corner of the paper sleeve-insert side. The triangle is color-coded to identify the region for which the title is intended and which manual languages are included. The console supports regional lockout (software purchased in a region can be only played on that region's hardware).
New games in Nintendo's flagship franchises (including The Legend of Zelda, Super Mario, Pokémon, and Metroid) have been released (or are under development), in addition to many original titles and third-party-developed games. Nintendo has received third-party support from companies such as Ubisoft, Sega, Square Enix, Activision Blizzard, Electronic Arts and Capcom, with more games being developed for Wii than for the PlayStation 3 or Xbox 360. Nintendo also launched the New Play Control! line, a selection of enhanced GameCube games for the Wii featuring updated controls.
The Virtual Console service allows Wii owners to play games originally released for the Nintendo Entertainment System, Super Nintendo Entertainment System, Nintendo 64, Sega's Mega Drive/Genesis and SG-1000 Mark III/Sega Master System, NEC's TurboGrafx-16/PC Engine, SNK's Neo Geo console, Commodore 64 and arcade games. Virtual Console games are distributed over broadband Internet via the Wii Shop Channel, and are saved to the Wii internal flash memory or to a removable SD card. Once downloaded, Virtual Console games can be accessed from the Wii Menu (as individual channels) or from an SD card via the SD Card Menu. There is also a Wii homebrew community, dedicated to creating and playing content unendorsed by Nintendo.
The game development suite Unity can be used to create official Wii games; however, the developer must be authorized by Nintendo to develop games for the console. Games must also be accepted by Nintendo to be sold.
869.06 million Wii games have been sold worldwide as of March 31, 2013, and 103 titles have surpassed the million-unit mark as of March 31, 2011. The most successful game (Wii Sports, which comes bundled with the console in most regions) has sold 81.99 million copies worldwide as of March 31, 2013, surpassing Super Mario Bros. as the best-selling game of all time. The best-selling unbundled game is Mario Kart Wii, with 34.26 million units sold.
Further information: List of Wii gamesTwenty-one games were announced for launch day in North and South America, with another twelve announced for release later in 2006. Wii Sports was included with the console bundle in all regions except Japan and South Korea. In contrast to the price of $60 quoted for many seventh-generation games in the US, Wii titles cost (at most) $50 at major US retail stores.
- NA/SA North America/South America
- EU Europe
- JP Japan
- AUS Australasia
Metroid Prime 3: Corruption was promoted as a launch title, but its release was eventually postponed until August 27, 2007 in North America. Satoru Iwata also initially wished for Super Smash Bros. Brawl to be released at launch.
 Wii Sports came bundled with the Wii in all territories except Japan and South Korea.
Nintendo hopes to target a wider demographic with its console than that of others in the seventh generation. At a press conference for the then-upcoming Nintendo DS game Dragon Quest IX: Sentinels of the Starry Skies in December 2006, Satoru Iwata insisted "We're not thinking about fighting Sony, but about how many people we can get to play games. The thing we're thinking about most is not portable systems, consoles, and so forth, but that we want to get new people playing games." This is reflected in Nintendo's series of television advertisements in North America (directed by Academy Award winner Stephen Gaghan) and its Internet ads. The advertising slogans were "Wii would like to play" and "Experience a new way to play"; the ads began November 15, 2006, and had a total budget of over US$200 million for the year. The productions were Nintendo's first broad-based advertising strategy and included a two-minute video clip showing an assortment of people enjoying the Wii system: urban apartment-dwellers, ranchers, grandparents, and parents with their children. The music in the ads was from the song "Kodo (Inside the Sun Remix)" by the Yoshida Brothers. The marketing campaign was successful; pensioners as old as 103 were reported to be playing the Wii in the United Kingdom. A report by the British newspaper The People also stated that Queen Elizabeth II of the United Kingdom has used the console.
The Wii is Nintendo's smallest home console to date; it measures 44 mm (1.73 in) wide, 157 mm (6.18 in) tall and 215.4 mm (8.48 in) deep in its vertical orientation, slightly larger than three DVD cases stacked together. The included stand measures 55.4 mm (2.18 in) wide, 44 mm (1.73 in) tall and 225.6 mm (8.88 in) deep. The system weighs 1.2 kg (2.7 lb), which makes it the lightest of the three major seventh-generation consoles. The Wii may stand horizontally or vertically. The prefix for the numbering scheme of the system and its parts and accessories is "RVL-" for its code name, "Revolution".
The front of the console features an illuminated slot-loading optical media drive which accepts only 12 cm Wii Optical Discs and 8 cm Nintendo GameCube Game Discs. (Units sold in South Korea and later revisions do not support GameCube discs.) The blue light in the disc slot illuminates briefly when the console is turned on, and pulses when new data is received through WiiConnect24. After the update (including System Menu 3.0), the disc-slot light activates whenever a Wii disc is inserted or ejected. When there is no WiiConnect24 information, the light stays off. The disc-slot light remains off during game play or when using other features. Two USB ports are located at its rear. An SD-card slot is located behind the cover on the front of the console.
The Wii launch package includes the console; a stand to allow the console to be placed vertically; a round, clear stabilizer for the main stand; a Wii Remote; a Nunchuk attachment; a Sensor Bar; a removable stand for the bar; an external power adapter; two AA batteries; a composite AV cable with RCA connectors; a SCART adapter in European countries (component video and other types of cables are available separately); operation documentation and (in Europe and the Americas) a copy of the game Wii Sports.
The disc reader of the Wii does not play DVD-Video, DVD-Audio or Compact Discs. A 2006 announcement stated that a new version of the Wii (capable of DVD-Video playback) would be released in 2007; however, Nintendo delayed its release to focus on meeting demand for the original console. Nintendo's initial announcement stated that it "requires more than a firmware upgrade" to implement, and the capability could not be made available as an upgrade option for the existing Wii. Despite this assertion, third parties have used Wii homebrew to add DVD playback to unmodified Wii units. The Wii also can be hacked to enable an owner to use the console for activities unintended by the manufacturer. Several brands of modchips are available for the Wii.
Although Nintendo showed the console and the Wii Remote in white, black, silver, lime-green and red before it was released, it was only available in white for its first two-and-a-half years of sales. Black consoles were available in Japan in August 2009, in Europe in November 2009 and in North America on May 9, 2010. A red Wii system bundle was available in Japan on November 11, 2010, commemorating the 25th anniversary of Super Mario Bros. The UK version of the limited-edition red Wii was released October 29, 2010, preloaded with the original Donkey Kong game. It also featured the Wii Remote Plus, a new version of the controller with integrated Wii Motion Plus technology. The red Wii bundle was released in North America on November 7, 2010 with New Super Mario Bros. Wii and the Wii Remote Plus.
On July 11, 2007, Nintendo unveiled the Wii Balance Board at E3 2007 with Wii Fit. It is a wireless balance board accessory for the Wii, with multiple pressure sensors used to measure the user's center of balance. Namco Bandai produced a mat controller (a simpler, less-sophisticated competitor to the balance board).
Main article: Wii RemoteThe Wii Remote is the primary controller for the console. It uses a combination of built-in accelerometers and infrared detection to sense its position in 3D space when pointed at the LEDs in the Sensor Bar. This design allows users to control the game with physical gestures as well as button-presses. The controller connects to the console using Bluetooth with an approximate 30 ft (9.1 m) range, and features rumble and an internal speaker. The Wii Remote can connect to expansion devices through a proprietary port at the base of the controller. The device bundled with the Wii retail package is the Nunchuk unit, which features an accelerometer and a traditional analog stick with two trigger buttons. In addition, an attachable wrist strap can be used to prevent the player from unintentionally dropping (or throwing) the Wii Remote. Nintendo has since offered a stronger strap and the Wii Remote Jacket to provide extra grip and protection. The Wii MotionPlus is another accessory that connects to the Wii Remote to supplement the accelerometer and sensor-bar capabilities, enabling actions to appear on the screen in real time. Further augmenting the remote's capabilities is the Wii Vitality Sensor, a fingertip pulse oximeter sensor that connects through the Wii Remote.
The Wii console contains 512 megabytes of internal flash memory, and features an SD card slot for external storage. An SD card can be used for uploading photos and backing up saved game data and downloaded Virtual Console and WiiWare games. To use the SD slot for transferring game saves, an update must be installed. Installation may be initiated from the Wii options menu through an Internet connection, or by inserting a game disc containing the update. Virtual Console data cannot be restored to any system except the unit of origin. An SD card can also be used to create customized in-game music from stored MP3 files (as first shown in Excite Truck) and music for the slide-show feature of the Photo Channel. Version 1.1 of the Photo Channel removed MP3 playback in favor of AAC support.
At the Nintendo Fall Press Conference in October 2008, Satoru Iwata announced that Wii owners would have the option to download WiiWare and Virtual Console content directly onto an SD card. The option would offer an alternative to "address the console's insufficient memory storage". The announcement stated that it would be available in Japan in spring 2009; Nintendo made the update available on March 25. In addition to the previously-announced feature, it lets the player load Virtual Console and WiiWare games directly from the SD card. The update allows the use of SDHC cards, increasing the limit on SD card size from 2 GB to 32 GB.
Nintendo has released few technical details regarding the Wii system, but some key facts have leaked through the press. Although none of these reports has been officially confirmed, they generally indicate that the console is an extension (or advancement) of the Nintendo GameCube architecture. Specifically, the analyses report that the Wii is roughly 1.5 to 2 times as powerful as its predecessor. Based on specifications, the Wii has been called the least powerful of the major home consoles of its generation.
Ports and peripheral capabilities:
Built-in content ratings systems:
The first Wii system software update (via WiiConnect24) caused a small number of launch units to become completely unusable. This forced users to either send their units to Nintendo for repairs (if they wished to retain their saved data) or exchange them for free replacements.
With the release of dual-layer Wii Optical Discs, Nintendo of America stated that some Wii systems may have difficulty reading the high-density software (due to a contaminated laser lens). Nintendo offers retail lens-cleaning kits and free console repairs for owners who experience this issue.
The Wii Remote can lose track of the Wii system it has been set to, requiring that it be reset and resynchronized. Nintendo's support website provides instructions for this process and troubleshooting related issues.
Interlink Electronics filed a patent-infringement lawsuit against Nintendo over the pointing functionality of the Wii Remote, claiming "loss of reasonable royalties, reduced sales and/or lost profits as a result of the infringing activities" of Nintendo. The law firm Green Welling LLP filed a class action lawsuit against Nintendo for its "defective wrist straps". A Texas-based company (Lonestar Inventions) sued Nintendo, claiming that the company copied one of Lonestar's patented capacitor designs and used it in the Wii console.
Anascape Ltd, a Texas-based firm, filed a lawsuit against Nintendo for patent infringement regarding Nintendo's controllers. A July 2008 verdict banned Nintendo from selling the Classic Controller in the United States. Following an appeal to the U.S. Court of Appeals for the Federal Circuit, on April 22, 2010 the Federal Circuit Court ruled in Nintendo's favor.
On August 19, 2008 Hillcrest Laboratories Inc. filed a complaint against Nintendo with the U.S International Trade Commission, alleging that the Wii Remote infringed on three of its patents. A fourth Hillcrest patent (for graphical interfaces displayed on television screens) was also allegedly violated. Hillcrest sought a ban on Wii consoles imported to the U.S. On August 24, 2009 Nintendo and Hillcrest reached a settlement, although the terms were not publicly disclosed.
The trademark application for the Wii Remote was initially rejected by the United States Patent and Trademark Office. The USPTO claimed that the word "remote" is commonly used, and therefore should not be trademarked. The USPTO would accept Nintendo's trademark filing if the company disclaims exclusive rights to the word "remote" in the term.
The console has a number of internal features made available from its hardware and firmware components. The hardware allows for extendability (via expansion ports), while the firmware (and some software) can receive periodic updates via the WiiConnect24 service.
Main article: Wii MenuThe Wii Menu interface is designed to emulate television channels. Separate channels are graphically displayed in a grid, and are navigated using the pointer capability of the Wii Remote. Except for the Disc Channel, it is possible to change the arrangement by holding down the A and B buttons to "grab" channels and move them around. There are six primary channels: the Disc Channel, Mii Channel, Photo Channel, Wii Shop Channel, Forecast Channel and News Channel. The latter two were initially unavailable at launch, but were later activated in updates. The Wii + Internet Video Channel was installed in consoles manufactured after September 2008. Additional channels are available for download from the Wii Shop Channel through WiiWare, and appear with each Virtual Console title; these include the Everybody Votes Channel, Internet Channel, Check Mii Out Channel and the Nintendo Channel. As of October 18, 2010, Wii owners can download the Netflix Channel from the Wii Shop Channel.
Wii consoles with the original design are backward-compatible with all Nintendo GameCube software, Nintendo GameCube Memory Cards and controllers. Software compatibility is achieved by the slot-loading drive's ability to accept Nintendo GameCube Game Discs. The console supports progressive-scan output in 480p-enabled GameCube titles. Peripherals can be connected via a set of four GameCube controller sockets and two Memory Card slots (concealed by removable flip-open panels). The console retains connectivity with the Game Boy Advance and e-Reader through the Game Boy Advance Cable, which is used in the same manner as with the GameCube; however, this feature can only be accessed on select GameCube titles which previously utilized it. South Korean units lack GameCube backward compatibility. Redesigned "Family Edition" Wiis and the Wii Mini are not backwards compatible.
A Wii console running a GameCube disc is restricted to GameCube functionality. A GameCube controller is required to play GameCube titles; neither the Wii Remote nor the Classic Controller functions in this capacity. A Nintendo GameCube Memory Card is also necessary to save game progress and content, since the Wii internal flash memory will not save GameCube games.
Backward compatibility is limited in some areas. Online and LAN-enabled features for Nintendo GameCube titles are unavailable on the Wii, since the console lacks serial ports for the Nintendo GameCube Broadband Adapter and Modem Adapter. The Wii uses a proprietary port for video output, and is incompatible with all Nintendo GameCube audio/video cables (composite video, S-Video, component video and RGB SCART). The console also lacks the GameCube footprint and high-speed port needed for Game Boy Player support.
Nintendo DS connectivityEdit
The Wii system supports wireless connectivity with the Nintendo DS without any additional accessories. This connectivity allows the player to use the Nintendo DS microphone and touchscreen as inputs for Wii games. The first game utilizing Nintendo DS-Wii connectivity is Pokémon Battle Revolution. Players with either the Pokémon Diamond or Pearl Nintendo DS games are able to play battles using the Nintendo DS as a controller. Final Fantasy Crystal Chronicles: Echoes of Time, released on both Nintendo DS and Wii, features connectivity in which both games can advance simultaneously. Nintendo later released the Nintendo Channel, which allows Wii owners to download game demos or additional data to their Nintendo DS in a process similar to that of a DS Download Station. The console is also able to expand Nintendo DS games.
Main articles: Nintendo Wi-Fi Connection, WiiConnect24, Internet Channel, and List of Wii Wi-Fi Connection gamesThe Wii console connects to the Internet through its built-in 802.11b/g Wi-Fi or through a USB-to-Ethernet adapter; either method allows players to access the Nintendo Wi-Fi Connection service. Wireless encryption by WEP, WPA (TKIP/RC4) and WPA2 (CCMP/AES) is supported. AOSS support was added in System Menu version 3.0. As with the Nintendo DS, Nintendo does not charge for playing via the service; the 12-digit Friend Code system controls how players connect to one another. Each Wii also has a unique, 16-digit Wii Code for use with Wii's non-game features. The system also implements console-based software, including the Wii Message Board. One can also connect to the Internet with third-party devices.
The service has several features for the console, including the Virtual Console, WiiConnect24, Internet Channel, Forecast Channel, Everybody Votes Channel, News Channel and the Check Mii Out Channel. The Wii can also communicate (and connect) with other Wii systems through a self-generated wireless LAN, enabling local wireless multi-playing on different television sets. Battalion Wars 2 first demonstrated this feature for non-split screen multi-playing between two (or more) televisions.
On April 9, 2008, the BBC announced that its online BBC iPlayer would be available on the Wii via the Internet Channel browser; however, some users experienced difficulty with the service. On November 18, 2009, BBC iPlayer on the Wii was relaunched as the BBC iPlayer Channel, a free download from the Wii Shop Channel; however, the service is only available to people in the United Kingdom. On December 26, 2008, Nintendo announced a new video channel for the Wii. As of October 18, 2010, American and Canadian Wii owners can watch Netflix instantly on a channel (without requiring a disc).
The console features parental controls, which can be used to prohibit younger users from playing games with content unsuitable for their age level. When one attempts to play a Wii or Virtual Console game, it reads the content rating encoded in the game data; if this rating is greater than the system's set age level, the game will not load without a password. Parental controls may also restrict Internet access, which blocks the Internet Channel and system-update features. Since the console is restricted to Nintendo GameCube functionality when playing Nintendo GameCube Game Discs, GameCube software is unaffected by Wii parental-control settings.
European units primarily use the PEGI rating system, while North American units use the ESRB rating system. The Wii supports the rating systems of many countries, including CERO in Japan, the USK in Germany, the PEGI and BBFC in the United Kingdom, the ACB in Australia and the OFLC in New Zealand. Homebrew developers have reverse-engineered the function which Nintendo uses to recover lost parental-control passwords, creating a simple script to obtain parental-control reset codes.
The Wii has received mixed reviews. The system was well received after its exhibition at E3 2006. At the event, Nintendo's console won the Game Critics Awards for Best of Show and Best Hardware. In the December 2006 issue of Popular Science, the console was named a Grand Award Winner in home entertainment. Spike TV's Video Games Award cited the Wii's breakthrough technology. GameSpot chose the console as having the best hardware in its "Best and Worst 2006" awards. The system was also chosen as one of PC World magazine's 20 Most Innovative Products of the Year. The console received a Golden Joystick for Innovation of the Year 2007 at the Golden Joystick Awards. In the category of Engineering & Technology for Creation and Implementation of Video Games and Platforms, Nintendo was awarded an Emmy Award for Game Controller Innovation by the National Academy of Television Arts and Sciences. In 2009, IGN named the Wii the 10th greatest console of all time (out of 25).
The Wii's success caught third-party developers by surprise, leading to apologies for the quality of their early games. In an interview with German news magazine Der Spiegel, Ubisoft's Yves Guillemot and Alain Corre admitted that they made a mistake in rushing out their launch titles, promising to take future projects more seriously. Take-Two Interactive, which released few games for the Nintendo GameCube, changed its stance towards Nintendo by placing a higher priority on the Wii.
At the same time, criticism of the Wii Remote and Wii hardware specifications has surfaced. Former GameSpot editor and Giantbomb.com founder Jeff Gerstmann stated that the controller's speaker produces low-quality sound, while Factor 5 President Julian Eggebrecht criticized the hardware audio as substandard for a console of its generation. UK-based developer Free Radical Design stated that the Wii hardware lacks the power necessary to run the software it scheduled for release on other seventh-generation consoles. Online connectivity of the Wii was also criticized; Matt Casamassina of IGN compared it to the "entirely unintuitive" service provided for the Nintendo DS.
Game designer and The Sims creator Will Wright shared his thoughts on the Wii in the context of the current console generation: "The only next gen system I've seen is the Wii – the PS3 and the Xbox 360 feel like better versions of the last, but pretty much the same game with incremental improvement. But the Wii feels like a major jump – not that the graphics are more powerful, but that it hits a completely different demographic."
The Wii is seen as more physically demanding than other game consoles. Some Wii players have experienced a form of tennis elbow, known as "Wiiitis". A study published in the British Medical Journal stated that Wii players use more energy than they do playing sedentary computer games. While this energy increase may be beneficial to weight management, it was not an adequate replacement for regular exercise. A case study published in the American Physical Therapy Association's journal, Physical Therapy, focused on use of the Wii for rehabilitation in a teenager with cerebral palsy. It is believed to be the first published research demonstrating physical-therapy benefits from use of the gaming system. Researchers say the system complements traditional techniques. In May 2010 the American Heart Association (AHA) endorsed the Wii to encourage sedentary people to take the first step toward fitness. The AHA heart icon covers the console and two of its more-active games, Wii Fit Plus and Wii Sports Resort.
By 2008, several years after the Wii's release, Nintendo acknowledged several limitations and challenges with the system (such as the perception that the system catered primarily to a "casual" audience and was unpopular among "core" gamers. Game designer Shigeru Miyamoto admitted that the lack of HD (high-definition) and limited network infrastructure for the Wii also contributed to the system being regarded separately from its competitors' systems, the Xbox 360 and PlayStation 3.
An executive for Frontline Studios stated that major publishers are wary of releasing exclusive titles for the Wii, due to the perception that third-party companies are not strongly supported by consumers. In his blog, 1UP.com editor Jeremy Parish stated that Nintendo was the biggest disappointment for him in 2007. Commenting on the lack of quality third-party support, he stated that "the Wii landscape is bleak. Worse than it was on N64. Worse than on GameCube...the resulting third-party content is overwhelmingly bargain-bin trash." The Globe and Mail and Forbes noted that the Wii had few successful third-party titles compared to its rivals (due, in part, to its weaker hardware). Third-party developers often skipped the Wii instead of making games for all three consoles simultaneously ("blockbusters like the Call of Duty franchise either never arrive on Nintendo hardware or show up in neutered form"). Forbes observed that of the most successful games of 2011 (The Elder Scrolls V: Skyrim, Mass Effect 3, Portal 2, L.A. Noire, Battlefield 3, Call of Duty: Modern Warfare 3), although all were released for PC, Xbox 360, and PlayStation 3, only Modern Warfare 3 received a Wii version which was also the least positively-received port of the game. The lack of third-party games may be exacerbated in the future, as Nintendo faces the "dilemma of having fallen out of sync with its rivals in the console cycle"; Microsoft and Sony would design their consoles to be more powerful than the Wii U. Strong third-party titles are seen as a key sign of a gaming console's health.
The Globe and Mail, in suggesting why Nintendo posted a record loss of $926 million for the initial six months of its 2011–2012 fiscal year, blamed the Wii's design for being "short-sighted". The Wii initially enjoyed phenomenal success because it was inexpensive (due to its being less sophisticated than its competitors) and introduced a "gaming gimmick". However, this approach meant that the Wii's hardware soon became outdated and could not keep up long-term (in contrast to more-advanced rivals such as Xbox 360 and PlayStation 3, which are expected to continue doing well in 2012–2013) "as both user desires and surrounding technologies evolved" later in the generation. Furthermore, price cuts and the introduction of motion-sensor controllers for the Xbox 360 and PS3 nullified advantages once held by the Wii. The Globe suggested that there were other reasons for Nintendo's poor financial performance, including a strong yen and a tepid reception to the Nintendo 3DS handheld as mobile gaming becomes popular on smartphones and tablets (such as the iPad).
See also: Sales at launchSince its launch, monthly sales numbers of the console have been higher than its competitors around the globe. According to the NPD Group, the Wii sold more units in the United States than the Xbox 360 and PlayStation 3 combined in the first half of 2007. This lead is even larger in the Japanese market, where it currently leads in total sales (having outsold both consoles by factors of 2:1 to 6:1 nearly every week from its launch to November 2007). In Australia the Wii broke the record set by the Xbox 360 and became the fastest-selling game console in Australian history.
On September 12, 2007, the Financial Times reported that the Wii had surpassed the Xbox 360 (released a year earlier) and had become market leader in home-console sales for the current generation, based on sales figures from Enterbrain, NPD Group and GfK. This was the first time a Nintendo console led its generation in sales since the Super Nintendo Entertainment System.
On July 11, 2007, Nintendo warned that the Wii would remain in short supply throughout that calendar year. In December, Reggie Fils-Aime revealed that Nintendo was producing approximately 1.8 million Wii consoles each month. Some UK stores still had a shortage of consoles as of March 2007, demand still outpaced supply in the United States as of June 2007, and the console was "selling out almost as quickly as it hits retail shelves" in Canada as of April 2008. In October 2008 Nintendo announced that between October and December the Wii would have its North American supplies increased considerably from 2007 levels, while producing 2.4 million Wii units a month worldwide (compared to 1.6 million per month in 2007).
In 2007 the Wii was the second-best-selling game console (behind the Nintendo DS) in the US and Japan (with 6.29 million and 3,629,361 units sold respectively), according to the NPD Group and Enterbrain. That same year the Wii outsold the PlayStation 3 by a 3:1 ratio in Japan; the Xbox 360 sold 257,841 units in that region that year, according to Enterbrain. In Europe the Wii sold 0.7 million units in 2006 and 4.8 million in 2007, according to estimates by Electronic Arts. In 2008, the Wii was the best-selling home console in Japan with 2,908,342 units sold, according to Enterbrain. Before the release of the NPD Group's video-game statistics for January 2008 the Wii had been ahead of the Xbox 360 and PS3 in US sales in most months since the Wii and PS3 were released, according to data by the NPD Group. In the United States the Wii sold 10.9 million units by July 1, 2008, making it the leader in current-generation home console sales according to the NPD Group (and surpassing the Xbox 360). As of November 1, 2008 the Wii had sold 13.4 million units in the US (almost two million more than Xbox 360 and over twice the number of PlayStation 3 units sold), according to the NPD Group.
In Japan the Wii surpassed the number of Nintendo GameCube units sold by January 2008; it sold 7,526,821 units as of December 28, 2008, according to Enterbrain. According to the NPD Group the Wii surpassed the Xbox 360 to become the best-selling "next-generation" home video-game console in Canada (with 813,000 units sold by April 1, 2008), and was the best-selling home console for 13 of the previous 17 months. In the first six months of 2008 the Wii sold 318,000 units in Canada, outselling its nearest competitor (the PlayStation 3) almost 2:1. According to the NPD Group the Wii had sold a total of 1,060,000 units in Canada as of August 1, 2008, making it the first current-generation home console to surpass the million-unit mark in that country. In the first seven months of 2008 the Wii outsold the PS3 and the Xbox 360 combined, with 376,000 units sold in Canada. In the United Kingdom the Wii leads in current-generation home-console sales with 4.9 million units sold as of January 3, 2009, according to GfK Chart-Track. On March 25, 2009 at the Game Developers Conference, Satoru Iwata said that worldwide shipments of Wii had reached 50 million.
While Microsoft and Sony have experienced losses producing their consoles in the hopes of making a long-term profit on software sales, Nintendo reportedly has optimized production costs to obtain a significant profit margin with each Wii unit sold. On September 17, 2007 the Financial Times reported that the direct profit per Wii sold may vary, from $13 in Japan to $49 in the United States and $79 in Europe. On December 2, 2008, Forbes reported that Nintendo made a $6 operating profit per Wii unit sold.
On May 7, 2009, Nintendo reported increased operating profits for its fiscal year (April 1, 2008 – March 31, 2009) and a rise in sales—record earnings, compared to the previous year. Kenji Hall of BusinessWeek called the company "a bright spot in an otherwise dismal Japanese tech sector", citing the unique qualities of the Wii and DSi. However, Nintendo's financial forecasts until March 2010 had investors and analysts questioning whether the company can keep its streak from ending. The Japanese market (a leading indicator for global markets) saw Wii sales drop by 47 percent, comparing Nintendo's fiscal year 2008–2009 to the previous year. While analysts predicted that game-console sales will generally fall in 2009, Hall argued that "Nintendo's big advantages are disappearing" amid price reductions for the Xbox 360 and rumors that Sony would unveil a motion-sensing wireless controller.
On September 23, 2009, Nintendo announced its first price reductions for the console. In Japan, the price dropped from ¥25,000 to ¥20,000 on October 1, 2009. In the United States the price was reduced by $50 (resulting in a new MSRP of $199.99) on September 27, 2009. In Europe (excepting non-eurozone nations), the price of a Wii console dropped from €249 to €199. Nintendo sold more than three million Wii consoles in the U.S. in December 2009 (setting a regional record for the month and ending nine months of declining sales), due to the price cut and software releases such as New Super Mario Bros. Wii. On January 31, 2010 the Wii became the best-selling home video-game console produced by Nintendo, with sales of over 67 million units (surpassing that of the original Nintendo Entertainment System). On March 31, 2010, according to Nintendo the Wii had sold 70.93 million units worldwide (including 20.53 million units during the 2009–2010 fiscal year. Nintendo reported that on Black Friday 2011 over 500,000 Wii consoles were sold, making it the most successful Black Friday in company history. As of March 31, 2013, the Wii has sold 99.84 million consoles worldwide.[39